As a part of our research, we are utilizing Qualtrics to develop a questionnaire. Qualtrics offers a solid, secure platform while still allowing us to customize. One of the features of Qualtrics that we have utilized the most is skip and display logic.
Skip logic allows the user to bump respondents to further points in the questionnaire, depending how they answer certain questions. For example, our study has specific participant requirements such as age, student status, and first generation status. If a respondent doesn't fit the criteria of our study, we are able to bump them to the end of the questionnaire. This ensures that we are truly studying the target population.
Display logic is another feature that we have utilized significantly. Display logic allows us to have certain questions generated depending on how respondents answer certain questions. For example, if a student answers that they were born in the US, it wouldn't make sense for them to answer our questions for undocumented students. Using display logic, we can hide those questions so that the respondent only answers questions relevant to them.
Utilizing Qualtrics has been greatly helpful in developing our questionnaire. The options for customization allow us to make sure our respondents are answering questions relevant to their experience. As we implement the survey, I know we are all looking forward to using the many features Qualtrics offers for data analysis. More on that to come!
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